Bmi regional has strengthened its senior management structure with the appointments of Alwin Hollander as director of sales and Rachel Start as director of customer engagement.
Both will report directly to Jochen Schnadt, who recently joined the airline as chief commercial officer.
Hollander will manage a team engaging with existing and potential customers in the UK, Germany, France, the Netherlands, Switzerland, Belgium, Czech Republic, Italy and the Nordics.
He previously held key management positions in sales, marketing and revenue management at Air France KLM and Transavia and worked in Europe and Asia.
Start will be responsible for market communications, customer care, e-commerce, product development and distribution channels.
She joins the team from Qatar Airways ‘start up’ Al Maha, where she played a leading role as commercial project manager.
She started her aviation career at Go Fly and EasyJet and spent the past nine years in Saudi Arabia where she was director of products and services at flynas and director of direct and ancillary sales at Sama Airline.
