Abacus has formed a strategic partnership with Circos Brand Karma, the brand analytics and management company for the hospitality industry.
Under the partnership, Brand Karma will integrate real time Abacus Hotel bookings data with brand insight information culled from social media tools to provide an up-to-date analysis on sentiment, influencers and hotel performance.
Abacus’ top hotel customers will have access to deep analysis and interpretations of online conversation about their properties gathered from social media channels in multiple languages integrated with live Abacus booking data.
Abacus said the insights deliver results that hotels can use to develop social media into a profitable distribution, service, and marketing channel.
“With Brand Karma’s series of reports, hotel properties will be able to assess their strongest and weakest product attributes across varied customer segments as well as their closest competitors’ set,†said Brett Henry, vice president marketing, Abacus International.
“The feedback gathered will also show our hotel customers how to effectively communicate their brands’ strengths in the social media space.â€
