Boutique chain Kimpton Hotels and Resorts is to open its first property outside the Americas in Amsterdam in the second quarter of next year.
Senior vice president sales Christine Lawson said the opening would build awareness of the Kimpton brand in the European market. "We are on a significant growth projection and the Amsterdam hotel is a great opportunity for the Kimpton brand," she said.
Kimpton will transform the Crowne Plaza Amsterdam City Centre hotel in Amsterdam into a 270-room property with luxury boutique rooms and upscale dining outlets aimed at both the business and leisure markets.
It is one of 18 new hotels that Kimpton is planning to open over the next year or so.
"The Amsterdam hotel is a great location for our first hotel in Europe and it gives us another opportunity to educate people about the brand," added Lawson.
She said the 62-hotel chain was looking at a further 13 locations for new properties.
