Kiradjian Group CEO named to HomeandRoad™ Founder Group as Chief Travel Officer

FOR IMMEDIATE RELEASE

July 11, 2007 – Effective today, HomeandRoad, Inc. named Frances Kiradjian, CEO of The Kiradjian Group, a Founding Member and Chief Travel Officer for its planned network of HomeandRoad™ franchised local information websites in North America. The Company’s strategy is to leverage Ms. Kiradjian’s expertise in the areas of business planning, capitalization, travel supplier negotiation, sponsorship and marketing.

HomeandRoad™ has developed a solution to provide consumers with reliable, up-to-date local business and travel information, and businesses with both online and offline marketing solutions locally, regionally or nationally. The Company’s innovative solution is to franchise its nationally branded HomeandRoad™ “hometown website” and marketing products in each of 300 markets covering the U.S. and Canada.

Consumers will no longer have to endlessly search the web for local information. Each localized HomeandRoad™ site follows the same layout and will provide consumers with one-stop for the most complete local information including A-Z business listings and ads, mapping and directions, local event schedules, ticketing, classified ads, tourist information, trip purchasing and more.

A nearly identical site, RVvisitorGuide.com, will launch simultaneously to serve the outdoor recreation and Recreational Vehicle industry and community.

Licensing the HomeandRoad franchise business model provides standardized products and services for consumers, travelers and businesses, as well as local content gathering, a local sales force and local, personal, customer service. The Company plans to begin franchising upon completion and registration of the FTC-required Uniform Franchise Offering Circular.

“HomeandRoad is extremely pleased to have Frances Kiradjian join our core management team of professionals,” states Richard S. Shaw, CEO and Founder of HomeandRoad, Inc. “Each Founder brings their expertise and experience to build the Company as we seek investors for a national launch in major markets on the same day-and-date. Frances will lead the effort to seek strategic investors from the travel space, assist with development of the website travel features and build relationships with the travel industry.”

Frances Kiradjian commented, “I am excited to begin work with this highly skilled team and look forward to adding my vision to successfully launch HomeandRoad™ sites nationally. An important part of this process is to develop strategies and alliances and at the same time, locate the right strategic investors for the Company.”

Contact: Frances Kiradjian, 818-974-4363

About HomeandRoad, Inc.
Based in San Diego, California, HomeandRoad, Inc. is the “next generation of local Internet search and travel”. Its innovative solution to providing reliable and extensive local content, local sales and local customer service is to license its franchised brand name, proprietary website format, databases and operational systems. HomeandRoad will mount a major marketing campaign online and offline to build its brand, traffic and top-of-mind-awareness as the premiere and preferred source for local information. HomeandRoad is not soliciting or offering franchises at this time. For more information about the Company, visit www.HomeandRoad.com.

About The Kiradjian Group
The Kiradjian Group is a travel industry consulting business with a specialty in three diverse areas: digital online marketing, representation for a very select group of suppliers to the hospitality and travel industry, and consultation with new companies in the raising of capital and business planning. The company is headed by Frances Kiradjian, its founder, and based in West Hills, California. Frances, a longtime senior executive of the travel and tourism industry, pioneered a wide range of lucrative marketing and promotional programs for hotel chains and independent properties around the world, as well as creating the first travel agency reservations booking portal during her 13 years as head of CCRA International. For more information, go to www.kiradjiangroup.com.