Hong Kong Tourism Board (HKTB) has joined forces with Asia based travel activities platform Klook to launch its first ever multi-market campaign to promote Hong Kong as a Muslim-friendly destination.
As part of the ‘Jelajah Hong Kong’ campaign, Klook will highlight Hong Kong as a one-stop destination for Muslim-friendly activities and accommodations, halal cuisine, prayer-friendly day trips and cultural highlights.
Klook is tapping into its Kreator network in key markets of Singapore, Malaysia, and Indonesia to develop and share curated itineraries, with firsthand recommendations for Muslim travellers.
Kenny Sham, General Manager for Hong Kong, Macau, and Thailand at Klook, says: “We are always thinking about how to create more inclusive travel experiences by leveraging our strengths in discovery, data-driven insights, and curated offerings.”
Working with HKTB, we are able to tighten the information gaps for Millennials and Gen Z Muslim travellers.”
The campaign follows Klook’s partnership with CrescentRating and HalalTrip.
Klook became the first global experiences platform to offer verified Muslim-friendly ratings, allowing users to easily identify suitable activities and attractions.
Liew Chian Jia, Regional Director, Southeast Asia of the Hong Kong Tourism Board (HKTB), says: “Since the launch of our Muslim-focused campaign, we’ve observed a growing level of interest and inquiries from Muslim travellers across our key source markets.”
Through this campaign, Hong Kong Tourism Board is strategically highlighting the city’s expanding range of Muslim-friendly offerings and experiences.”
