Kuoni is to offer a wider collection of cruise and stay holidays after partnering with several lines including Celebrity, Azamara, Seabourn, Cunard, Crystal, Regent and Compagnie du Ponant.
Until now, the specialist long-haul operator has featured only a limited range of cruises, such as the Orient Express cruises in Burma and, new for 2014, a Antartica cruise.
The new options will be available to book from November.
Managing director Derek Jones said: "Our own retail network has grown over the last five years and we now have 22 high street travel stores, four John Lewis concessions with another four due to open later this year and six partnership stores.
"They’re doing really well – however we understand that our customers want to book different types of holidays with us – and that includes cruise.
"We have thousands of loyal Kuoni customers, many who book with us time and time again, so we want to introduce new customers who may not have previously considered a cruise option to the market."
The Kuoni cruise collection will focus on stay and cruise as part of a broader travel itinerary, but there will also be a selection of ex-UK cruises, for example Celebrity to the Fijords in summer and the iconic QM2 from Southampton to New York.
