The Lake Charles/Southwest Louisiana Convention & Visitors Bureau recently earned the highest level of destination marketing accreditation, meeting standards set forth by the Destination Marketing Accreditation Program (DMAP).
The Lake Charles CVB is one of only 85 organizations to be accredited nationwide and one of three CVBs in Louisiana to earn the new and prestigious accreditation, the others being Lafayette and Baton Rouge.
DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.
DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships. (337-436-9588, www.visitlakecharles.org)
Courtesy of leisuregrouptravel.com
