The Langkawi Development Authority (Lada) will promote bird tourism to attract more tourists to the Malaysian holiday island.
Chief executive officer Tan Sri Khalid Ramli said sightings of more than 230 bird species had been recorded in the island.
"Bird tourism has the potential to be developed on this island and would be of great benefit for us in Langkawi," he said after opening an Asian bird fair on the island.
Khalid said Lada has developed training seminars to show the local community how to promote bird tourism.
Additionally, a butterfly farm would be developed showcasing Langkawi’s 550 species.
Khalid said bird tourism would add tremendous value to Langkawi eco-tourism as the island was blessed with a diversity of flora and fauna.
