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Lastminute.com upgrades FAQs section
The lastminute.com group is improving the Frequently Asked Questions sections of its sites in conjunction with Right Now Technologies.
It is rolling out Right Now’s system across all its brands, which include lastminute.com, Travelocity, Holiday Autos, medhotels.com and Referber in the Nordics.
The deal follows a pilot scheme, which ran when the Government doubled Air Passenger Duty.
APD information was uploaded to the FAQs section of the main lastminute.com site and received 7,000 hits.
According to lastminute.com, the information led to a 40% decrease in emails through to its customer services staff.
Lastminute.com also used the technology to update the latest information following the Glasgow Airport terrorist attacks.
Right Now will power the FAQs section on 12 sites in seven languages.
By Bev Fearis
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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