Lastminute incorporates trains into dynamic packaging

Lastminute.com has incorporated Eurostar bookings into its self-packaging tool. The breakthrough means customers searching the UK website for short breaks to Paris, Brussels and Lille will be offered Eurostar train tickets alongside flights. Lastminute offers self-packaging on its websites in UK, France, Germany, Italy and Spain. The online agent claims that it will be the first online travel portal in the UK to integrate Eurostar tickets into its self-packaging product. Lastminute head of dynamic packaging, Nicky Denvir said: “Paris is one of our top shortbreak destinations and we anticipate the Eurostar + hotel option will be popular with our users.” Report by Ginny McGrath