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Lastminute launches first pan-European TV campaign
Lastminute.com is launching its first ever pan-European TV campaign this week, three months after it was bought by Bravofly.
A new advert will air in the UK, Italy and France, starting on June 19.
Following its purchase of Lastminute.com, Bravofly has rebranded to lastminute.com group.
It said the TV campaign was aimed at raising awareness of both the brand and its products a well as driving incremental, qualified traffic to its sites and apps across Europe.
Group chairman Fabio Cannavale said: "This campaign sees us making our most significant brand investment to date across the UK, Italy and France – these three markets combined currently represent 65% of the group’s revenues – and aims to further bolster our competitive position by making lastminute.com the lead brand within the lastminute.com group."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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