United Kingdom
United States
Asia Pacific
Lastminute launches first pan-European TV campaign
Lastminute.com is launching its first ever pan-European TV campaign this week, three months after it was bought by Bravofly.
A new advert will air in the UK, Italy and France, starting on June 19.
Following its purchase of Lastminute.com, Bravofly has rebranded to lastminute.com group.
It said the TV campaign was aimed at raising awareness of both the brand and its products a well as driving incremental, qualified traffic to its sites and apps across Europe.
Group chairman Fabio Cannavale said: "This campaign sees us making our most significant brand investment to date across the UK, Italy and France – these three markets combined currently represent 65% of the group’s revenues – and aims to further bolster our competitive position by making lastminute.com the lead brand within the lastminute.com group."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike