Lastminute.com has partnered with VisitEngland to launch an integrated marketing campaign including advertising, PR and online activity.
A radio broadcast campaign starts this weekend on Capital Radio and Key 103, designed to encourage Brits to explore destinations on their doorstep.
In addition, lastminute.com will host VisitEngland content on a specially designed page, highlight events and trip ideas alongside last minute deals on key destinations and experiences.
Mark Maddock, UK managing director of lastminute.com, said: "2012 had been a very proud year for Britain and with more people wanting to celebrate the best that England has to offer, we have teamed up with VisitEngland to offer great last minute hotel deals for our customers to make the most of this summer."
