Lastminute is taking over the sponsorship of the London Eye next year.
The London attraction, which was previously sponsored by British Airways, EDF Energy and most recently Coca-Cola, will be lit up in the travel company’s signature brand colours.
Officially launching from February 2020, the sponsorship will see a joint rebrand of the London Eye and River Cruise. The sponsorship includes full naming rights.
Marco Corradino, lastminute group CEO, said: "London is the city where it all began for lastminute.com more than 20 years ago, so we’re thrilled to announce our partnership with one of the capitals most recognisable symbols, the London Eye.
"We are planning many exciting things together for the people of the UK and visitors from across the globe. And we can’t wait to help make this unique part of the London skyline a bit more pink from 2020 onwards."
