Last minute bookers are expected to score discounted deals at the World Cup in Brazil, which kicks off June 12.
Tour operators who years ago bought blocks of rooms are looking to shed their unused inventory, says Bloomberg.
Match Hospitality, the official partner of soccer governing body FIFA, late last month released unsold rooms it previously had reserved.
"It’s just like the stock market or any other market," said Robert Tuchman, president of sports and entertainment travel company Goviva. "Whenever there’s inventory the prices are going to be low."
eRevMax, the channel management and connectivity solution provider, says an additional 3.7 million people will visit Brazil this year as World Cup football fever grips the country. It is estimated football fans will spend $25bn.
