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LateRooms beats rival to top slot on Google
LateRooms is by far the most visible hotels website in natural search listings on Google, but its rival Bookings.com has the highest ranking in the paid media space.
Greenlight’s latest report on the hotels sector found that in February LateRooms.com reached 61% of the 845,000 searches for hotels on Google UK. Its closest rival, Lastminute.com reached only 48% and tripadvisor.co.uk came third with 39%.
Booking.com came only fifth in natural search listings, reaching only 18% of those who looked for hotels, but it came top in the paid media space where it earned an 84% share of voice through bidding on 114 keywords.
Trivago.co.uk came second with a 76% share of voice, lastminute.com was third with 54% and Google rose through the rankings to come fourth with a 50% share. LateRooms.com had a 39% share of voice, coming in only eighth in paid for listings.
Booking.com came, on average, second in the listings while Google came third on average.
The full Greenlight report can be seen here http://www.greenlightdigital.com/gossip/sector-reports-hotels/hotels-sector-report-issue-15-february-2013-1/
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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