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LateRooms revived after five years
Online hotel marketplace LateRooms is officially back after a hiatus of nearly five years.
Snaptrip Group, whose parent company snapped up LateRooms’ domain and digital assets in 2019, is relaunching the brand as one-stop hotel platform.
Snaptrip Group plans to revive the brand to its former glory as an end-to-end hotel booking site.
The LateRooms brand identity has been refreshed with a new website and promising a best price guarantee.
It says it has the largest range of accommodation options in the UK, and over 100,000 properties to explore.
There are exclusive members-only discounts of up to 15%, free cancellation and pay later flexibility.
“It’s fantastic to witness the relaunch of LateRooms, and very thrilling to have this once celebrated hotel booking site back live,” said Matt Fox, CEO of Snaptrip Group.
Founded in 1999, LateRooms was a major force in the hotel booking market and boasted 90 million annual site visits.
Snaptrip Group’s brand portfolio also includes Snaptrip, Independent Cottages, Dog Friendly Cottage.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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