LaTour Hotels and Resorts selects eRevMax’s channel management technology for driving online growth

LaTour Hotels and Resorts, one of the leading hotel management companies in US, has partnered with eRevMax for its online distribution solutions. Multiple properties of the California-based group are using RateTiger Channelmanager for managing availability, rates and inventory (ARI) across online sales channels.

LaTour Hotels and Resorts delivers highly personalized vacation experiences at four-star golf, ski, urban and oceanfront properties in the United States, Mexico and Venezuela. With RateTiger, these hotel properties can now sell rooms from an allocated inventory pool across multiple channels from a single platform thus automating online distribution efforts and saving time.

"We wanted to be more proactive and promote our rates and inventory on various channels to boost occupancy. eRevMax is recognized for its product quality and superior service – the implementation of RateTiger has resulted in faster and extensive rate and inventory management allowing us instant control over our distribution processes and online sales," commented Lauren Doran, Director of Sales and Marketing at LaTour Hotels and Resorts.

"We are glad to have LaTour Hotels and Resorts as an esteemed client. The LaTour team is well positioned to leverage the various features and functionalities within RateTiger. They can diversify their product offerings by creating new products and packages to cater to the needs of a wider audience, which will have a positive impact on their bookings and revenue," said Ricky Castoldi, VP Sales Americas at eRevMax. 

RateTiger by eRevMax is a fully integrated channel management and connectivity solution that helps automate the connection between hotel inventory systems and distribution channels, regardless of the business model, connectivity type or geography.

About LaTour Hotels & Resorts: LaTour Hotels & Resorts is a Hospitality Management and Rental Accommodations Travel company  specializing in the management of and the nightly rentals for new and existing luxury fractional, private residence club, hotel, mixed-use and condo resort developments, including golf, ski, urban and oceanfront locations worldwide. LaTour Hotels and Resorts currently operate properties in the United States, Mexico, Venezuela and Canada. At LaTour, they believe that offering extraordinary experiences have the power to build a lasting emotional connection between a hospitality brand and its guests. LaTour Hotels & Resorts is led by Tom LaTour, chairman and CEO, John Small, vice chairman. Tom LaTour brings more than 40 years of experience in the hospitality and travel industries, including 23 years at Kimpton Hotels and Restaurants, where he pioneered the concept of the boutique hotel. John Small is one of the world’s most well-known hospitality executives. He has worked in six continents and has held key management positions at some of the world’s leading properties.

About eRevMax: eRevMax provides next generation online distribution & business intelligence solutions to the hospitality industry. The company’s new offering – LIVE, a responsive web platform, incorporates the RateTiger and Connect products, thus offering detailed Competitor Intelligence & Business Analytics with traditional Channel e-Distribution. Incorporated in 2001, eRevMax helps over 20,000 hotel customers worldwide to increase revenue, streamline business processes and reduce booking acquisition cost. For more details, please visit http://www.erevmax.com/ or contact us on [email protected]

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