European coach holidays specialist Leger Holidays has launched a TV advertising campaign in association with The Co-Operative Travel.
The three-week campaign will run on prime time and daytime TV slots and will promote Leger’s escorted European tours and specialist destination breaks.
Marketing director Huw Williams said: “Despite economic predictions of doom and gloom for 2008, we have experienced a positive start to the year.
“This TV advertising campaign and our continued relationship with the History Channel is aimed at ensuring that this momentum continues.
By Bev Fearis
