United Kingdom
United States
Asia Pacific
Lemon drizzle – the way to a traveller’s heart
Bmi has come up with a novel way to attract passengers – introducing freshly made cakes on board flights for customers buying flexible economy tickets.
Slices of hand-made victoria sponge, lemon drizzle and carrot cake are now being served on all UK, Ireland ahd Hanover flights departing between 1000 and noon, and 1350 – 1700.
Chief commercial officer Joerg Hennemann said bmi had listened to its customers and this is what they wanted. "Our freshly made cakes are a delicious and very welcome addition to our onboard services," he said.
The airline will also try to set itself apart from other scheduled carriers by offering complimentary hot food in economy class on European flights.
What's your view? Do you only care about flights leaving on time and a comfortable seat, or are you also tempted by the lemon drizzle cake?
Jeremy Skidmore
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel