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Lincolnshire Co-op to join Worldchoice
Lincolnshire Co-operative Travel Group has announced its 10 shops have joined Worldchoice following the end of its deal with The Co-operative Group.
Lincoln Co-op is an independent co-operative which runs a variety of businesses including foodstores and pharmacies as well as the 10 travel branches.
Lincoln Co-op Travel Group managing director Wayne Dennett said: "We have a fantastic team who are proud to be independent and this is something that Worldchoice can help us develop with our members.
"We have had a wonderful working relationship during our 11 years with the Co-operative Group and, more recently, Thomas Cook. This relationship is something that we are keen to continue developing over the coming years with our sales through the tour operator."
The travel branches have recently been re-branded to strengthen the Society’s local links, with new ‘Lincolnshire Co-operative Travel’ signage going up in the Society’s 10 branches in Lincolnshire and Newark.
Gary Lewis, group managing director for The Travel Network Group, which includes Worldchoice, said: "We’re delighted to welcome the Lincolnshire Co-op team to Worldchoice. They are a great fit with our membership profile and will be a real boost to our geographical reach in the Midlands.
"Whilst Lincolnshire Co-op’s core business is selling package holidays and cruise, they are keen to harness our new dynamic packaging system, Honeycomb, as a tool to better meet the needs of their customers and also take more control of their margins."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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