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Live football kicks off on P&O cruise ships
Live Premiership football matches are to be screened for passengers on P&O Cruises ships.
The cruise line is to provide live satellite broadcasts of the majority of the 380 FA Premier League matches in the 2005-06 season on its five vessels.
P&O Cruises has struck deal with independent sports producer and distributor TWI to screen games into the ships’ bars for up to 18,000 passengers on holiday in the Mediterranean and Caribbean at any one time.
TWI vice-president, head of ancillary sales Richard Wise said: “P&O Cruises is showing great commitment to sports and this has resulted in being the first cruise line to be offering a full season of Premiership matches to their passengers.
“An initial trial period proved incredibly popular on board with P&O Cruises quickly discovering there was a real demand for the Premiership. They see the ability to offer Premier League matches as a real asset to their onboard entertainment services.”
The line’s head of brand marketing Philip Price said: “Premiership football attracts millions of viewers throughout the season and we are delighted to ensure that our passengers do not miss any of the action while they are on board.”
Report by Phil Davies
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