London theatre productions are helping boost sales for Superbreak, part of the Holidaybreak group.
“Value-added” business such as this now account for 40% of Superbreak’s sales, Holidaybreak revealed in an AGM statement.
And hotel break sales are 10% up on last year, with a recovery in market conditions seen in the second half of 2006 continuing into 2007.
But hotel break margins will be down this year as the group continues to invest in its online services, with maps and a facility to pay by PayPal recently added. Customer feedback capability is to be added.
Holidaybreak acquired West End Theatre Bookings recently to boost added value sales into London.
While adventure travel sales are up by 8% year-on-year, camping sales are down by 2% on a 4% cut in capacity. The camping division is 65% booked for the whole season, in line with the company’s plans.
Further organic growth plus acquisitions are planned.
The statement said: “The group once again expects to deliver double digit margins, we above industry norms. Cash generation is expected to remain strong while investing £16 million in capital expenditure across the divisions this year.
“We have a good pipeline of potential acquisitions as we continue to pursue selected growth opportunities in attractive markets which should deliver good financial results and generate cash.”
by Phil Davies
