MELBOURNE – Matthew Goldberg will join Lonely Planet in March and be responsible for leading the company through the development and implementation of its multiplatform growth strategy.
Goldberg joins Lonely Planet from Dow Jones, where he was senior vice president, digital strategy and operations.
In this role, he led business operations at the Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch, Barrons.com, and AllThingsDigital.com and their associated mobile, video and international sites.
Goldberg will report to Marcus Arthur, BBC Worldwide’s MD of Global Brands.
Arthur said: “I’ve no doubt that Matt’s expertise will not only help maintain Lonely Planet’s core business in printed travel guides, but will also seek to optimise opportunities in alternative media markets as the business enters the next phase of its digital development.â€
Goldberg, who attended the University of Melbourne, will be based at Lonely Planet’s head office in Melbourne.
