How has low-cost carrier Skybus done since it started flying May 22nd , turning away from such perks as free beverages and offering some $10 fares?
Very well.
“Breaking into the US airline industry is no small feat, and Skybus has demonstrated a strong first few steps, helped by the interest surrounding its $10 ticket offer,” said Competeinc.
As part of their business model, Skybus has committed to having at least ten $10 seats available on each of its flights. The airline launched with routes from its home of Columbus, Ohio to Los Angeles, Ft. Lauderdale, Seattle and other destinations.
To keep down costs, add-ons such as checking baggage, priority boarding, and food/beverages are subject to additional fees.
Skybus attracted over 800,000 US ticket-buyers in May 2007, a 120% increase from April, according to statistics.
“Awareness of Skybus has flourished in the markets the carrier serves,” said Competeinc.
The $10 fares have apparently succeeded in attracting budget travel seekers. Over a quarter of visitors to the site are clicking to learn about $10 fares and other promotions, the airline says.
Ohio residents in particular are flocking to the Skybus website in the hopes of finding one of the cheap fares. Concluded Competeinc:
“While the routes serviced by Skybus remain limited, and only a few seats are available at the highly discounted rates, other carriers will need to pay close attention to how consumers respond to this new entrant.”
Report by David Wilkening
