Thomson officially has launched its new youth brand, Scene, aimed at affluent 18-35-year-olds.
At a glitzy event at the Callooh Callay cocktail bar in Shoreditch, the travel giant enlisted the help of Made in Chelsea stars Lucy Watson, Oliver Proudlock, Binky Felstead and celebrity DJ Jameela Jamil.
Thomson Scene, which has been on sale since last autumn, features 20 destinations, including Ibiza, Zante, Corfu, Santorini, Mykonos, Croatia, Mexico, Goa and Thailand.
Thodson director of product Mark Hall said the brand combines ‘chilled pool days with lively nights’.
"Our new youth brand offers sun seekers a wide holiday choice from affordable hotels close to the nightlife, to celeb style luxury hangouts which offer relaxation and the chance to experience some culture in the country they are visiting," he said.
