Madeira Promotion Bureau is collaborating with British Airways and Ubiqtaxis to help lure more Londoners to the holiday island.
It is running an eight-week London taxi campaign with advertising on 100 taxis around the capital.
It follows the destination’s recent rebranding with the ‘Madeira. Belongs to All’ messaging.
It reinforces the feeling of belonging will showcasing the region’s diversity, through experiences, landscapes, culture, and gastronomy.
"I know where" is the motto of the new campaign launched by the Madeira Promotion Bureau.
Nuno Vale, Director of Madeira Promotion Bureau said of the taxi campaign: "In a year of great challenges, we felt that London taxis were the perfect opportunity to increase destination awareness and thus a great match to the co-branding campaigns already in place with our main partners and stakeholders in the UK."
"Most of our B2B2C communication is digital at the moment, so this was the perfect timing to launch an OOH campaign, which we haven’t done in a while with the London taxis."
