Manchester Airport has appointed a Mandarin speaker as marketing manager on the back of its Hainan Airlines’ direct service to Beijing launched in 2016.
Dr Charlotte Shi has joined from Nottingham Trent University where she was working as a senior lecturer in fashion marketing and branding.
She will be responsible for the Hainan Airlines marketing support programme and the airport’s overall Chinese social media efforts.
The airport recently launched a report, The China Dividend: Two Years In, examining the economic and social benefits felt by the North of England since the Hainan service launched.
The role will also see Shi head up Manchester Airport’s brand management~and work with the airport’s Runway Visitor Park on event and visitor marketing.
Patrick Alexander, the airport’s head of marketing, said: "I am delighted to have Charlotte join us at what is a very busy and exciting time at the airport. The success of Hainan Airlines’ direct flights from Manchester to Beijing is evident in our recently launched China Dividend Report so Charlotte’s work with marketing and Chinese social media is incredibly important."
