Tourism Tasmania has appointed local marketing and brand consultant Guy Taylor as its new executive director of marketing.
Taylor has worked with some of Australia’s most successful brands, including Blundstone footwear and James Boags Premium beer.
Taylor was also part of Tasmania’s tourism brand project in 2012 and 2013 which led to the development of the successful Go Behind the Scenery advertising campaigns.
He will take up his position with Tourism Tasmania on August 11.
