Marrakesh upmarket trade show practically full

PURE life experiences 2012 gets 80 new experience suppliers.

Three months after sending the invitations, the PURE organisers have already reached the level of attendance of their 2011 edition.

This is due to demand from new suppliers to attend the show and PURE’s decision to only re-invite a portion of past exhibitors to ensure only the most innovative and inspirational products are accepted.

Says Pure: "The success of PURE is simple; we understand the need to anticipate travel industry trends by selecting only exceptional travel products capable to satisfy the most demanding clientele.

And this year includes an increase of products from destinations such as Central America and New Zealand and from the boating and yachting sector."

PURE has seen a 135% growth in Central America product for the 2012 show (a region that continues to grow within emerging and increasingly influential markets) and has secured the finest experience

Suppliers from this region including: Blancaneaux Lodge, Turtle Inn, La Lancha, Ka’ana Boutique Resort, El Silencio Lodge & Spa, Punta Islita,  Nayara Hotel Spa & Garden, Costa Rican Trails, The Lodge at Pico Bonito and Panama Trails.

With a 50% increase in experience suppliers from New Zealand, PURE 2012 is delighted to welcome the following new attendees on the guest list: Treetops Lodge & Estate, Wharekauhau Country Estate, Minaret Station and Over The Top – The Helicopter Company.

PURE has invited and confirmed eight new boating and yachting companies (equivalent to over 25% growth in this product category in just two months). The requirement for freedom is so great nowadays and sailing on the ocean offers a sense of independence that new generation travellers desperately seek. Boating and yachting offers the liberty to travel between destinations quickly, with greater freedom and a greater connection with nature.

New cruise companies for 2012 include Aris Drivas Yachting, Bat – O – Bleu, DescaradA, Dive Damai, Indochina Sails, Ombre Blu, Silversea, Silver Explorer and The Moorings.

PURE Life Experiences, from 12-15 November 2012 in Marrakech is fresh with exceptional and unique Private Travel Designers and experience Suppliers, often not found at any other travel trade event in the world.

Serge Dive  and Sarah Ball, the show organizers, were both with ILTM (International Luxury Travel Market). Serge sold the business to Reed Exhibitions in 2005 and launched with them the award winning Asia Luxury Travel Market in Shanghai. Serge is on the Advisory Board of IC Bellagio, a leading Italian DMC.

Valere Tjolle
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