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Marriott joins TripAdvisor’s Instant Booking platform
Travel planning site TripAdvisor has announced a partnership with Marriott International Inc. enabling its users to search and book rooms at Marriott’s 4,000-plus hotels in 80 countries.
Marriott inventory is being added to TripAdvisor’s Instant Booking platform, a tool it launched last year for US customers which displays a ‘Book on TripAdvisor’ button for direct reservations without leaving the TripAdvisor site.
All Marriott’s 19 brands can be accessed through Instant Booking.
Shafiq Khan, senior vice president for channel strategy and distribution at Marriott, said: "It maintains our ability to control where the rates and inventory for Marriott’s hotels are displayed. The result is mutually beneficial to both partners from a strategic and economic standpoint."
"TripAdvisor is a perfect partner for Marriott, both strategically and culturally," added Marriott CEO Arne Sorenson.
"Our new agreement demonstrates how the growth strategies for our two companies are aligned in the travel space."
Initially, hotel chains were slow to partner with TripAdvisor for the Instant Booking service, but it has signed up some major hotel groups including Best Western, Accor and Choice Hotels.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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