Marriott’s new ‘lifestyle’ brand, Moxy Hotels, has opened its first property in Milan.
The hotel giant claims investor interest in the brand has been ‘exceptional’ and it has already signed 11 Moxy hotels to open in Europe by the end of 2016.
These will include hotels in Munich, Frankfurt, Berlin, Oslo, Aberdeen, and London.
Marriott says its new boutique hotel concept for the ‘budget savvy traveller’, will ‘boldly reinvent the traditional economy hotel experience’.
"Moxy is the essence of the next generation traveller, not only Gen X and Y but guests with a younger sensibility, for whom contemporary style is paramount," said Tina Edmundson, global brand officer for Marriott International’s luxury and lifestyle brands.
"Every aspect of Moxy Hotels has been thoughtfully researched and crafted to reflect and deliver on the ever changing lifestyles and expectations of this rapidly growing customer segment."
The Moxy Milan is located within walking distance of Terminal Two at Milan Malpensa Airport. Complimentary 24-hour shuttle service is available from Terminal One.
Reception staff known as ‘The Moxy Crew’ will welcome guests to a ‘bright, airy lobby’ where they’ll experience a ‘hassle free check-in’.
"The interiors feel boutique hotel inspired, successfully fusing refined and raw materials, organic and linear lines, and public/private spaces," said the group.
Meanwhile, the 162 guest rooms are fitted with sound-reducing walls, 42-inch LCD flat screen televisions, free wi-fi, and deep-seated armchairs in ‘calming, neutral’ fabrics.
A 24-hour cself-service cafe sells fresh juices, coffee, sandwiches, craft beers and ready-mixed Tails cocktails.
Rates at the new Moxy Milan start at €79, with a special opening rate of €55 including VAT (city tax will apply) for stays from 1 September-31 October 2014, subject to availability.
