Marriott International is to grow its Courtyard by Marriott brand by 50% in Europe over the next two years, with an additional 30 new properties.
In addition to strengthening its portfolio in the established markets of Germany, France and the UK, Courtyard will debut in seven emerging destinations including Armenia, Finland, Romania, Bucharest and Iceland.
This growth announcement is enhanced by two new flagship properties in Paris and Hamburg. Courtyard Paris Gare de Lyon opened in October while the Courtyard Hamburg City is scheduled to open in spring 2019.
Five hotels in key cities including London, Glasgow and Oxford, will be added to Courtyard by Marriott’s UK portfolio.
The accelerated growth of the brand is largely driven by franchise partners who recognise Courtyard as a dependable and proven product that offers quick entry to market, access to world-class global sales platforms and the backing of Marriott International’s industry leading loyalty programmes.
Marriott vice president premium and select brands Europe John Licence said: "Courtyard by Marriott has adapted its growth strategy to offer more choices in new and convenient business hubs, combining innovative technology with style and comfort to meet the demands of the next generation of global business travellers."
