Massive greenwash in travel and tourism report shows

Special offer: GREENWASH report out shortly, Sustainable Tourism Masterclass announced for 20th September

This autumn’s Sustainable Tourism Masterclass will have one main subject – GREENWASH – the disguises it comes under, how it reduces clients’ trust and willingness to buy – AND how you can both be honest AND run an even more economically-sustainable business.

The latest report from TotemTourism will show that greenwash in all its forms is rife in the global travel and tourism industry.

BOOK FOR THE MASTERCLASS AND GET YOUR FREE GREENWASH REPORT HERE

There are over 180 agencies all over the world offering Green Tourism Certification to hotels, destinations, tourism attractions – do you believe them?  Do clients believe them? Do their certifications actually add value? The fact is that many of them rely on self-certification! The report examined 137 certifications of which no less than 47 did not require third-party verification.

Many vast global travel, tourism and cruise companies are very economical with the truth on their environmental performance. Who are they?

Many big travel and tourism companies are not paying their workers minimum wage or accepting workers’ rights. Who are they and what are they doing?

The GSTC is aiming to provide certifications with third party credibility – will it work in today’s tough marketplace? Have they the power to do so? What is their performance to date?

The EU and other parties are trying to create academically-based sustainable tourism indicators and sustainable tourism observatories – has this any market credibility?

At the masterclass, Cat Gazzoli of Slow Food UK, Ed Gillespie of Futurra, Professor Stefan Gossling tourism climate change guru and Peter McAllister of the Ethical Trading Institute, among others will lead discussions on:

• Tourism Greenwashing and Climate change
• Tourism Greenwashing and the Environment
• Tourism Greenwashing and Workers rights
• Tourism Greenwashing and Human rights
• Tourism Greenwashing and Fair trading
• Tourism Greenwashing and Food and drink
• Tourism Greenwashing and Corporate Social Responsibility

And, above all – how YOU and the tourism industry can both be honest and transparent AND run an even more economically-sustainable tourism business or destination.

The report will be out shortly – the event will be held on 20th September in central London

The masterclass format is short informative presentations by specialists followed by discussion – Chatham House rules (reporting of subjects but no reporting of names!)

So that all the important subjects packed into the day can be dealt with fully and satisfactorily and leave time for discussions and networking, the 12 hour intensive masterclass will include lunch, supper, and pre and post event information.

The masterclass is kept to a maximum of 25 participants to provide in depth understanding and discussions of this complex and substantial opportunity. The package cost includes full information pack, networking luncheon and supper: £500 per attendee.

Currently a special earlybird price of  £250 is available which will include a copy of the report immediately it is published – and any subsequent updates.

Sustainable tourism report subscribers and Masters students pay only £150 (email now to get your discount: [email protected])

SPECIAL EARLYBIRD PRICE FOR REPORT AND MASTERCLASS: £250

SPECIAL PRE-PUBLICATION PRICE FOR REPORT (50% OFF) £50

Book NOW, get your place in this important discussion and the report and save £350 or save £50 on report alone.HERE

Sustainable Tourism Masterclasses have been held for the last six years and have attracted full houses of attendees and top speakers of global repute.

A full synthesis report is circulated to all attendees and all attendees are both invited to join the masterclass network and the closed online group.

Sustainable Tourism Report Suite 2012 current supporters are:  ABTA – The Travel Association, Discover Ltd., Innovation Norway, Thomas Cook Ltd., Cape Town Tourism, Green Tourism Business Scheme, Considerate Hoteliers Association, Amstel Botel

See amazing new 2012 sustainable tourism report 93% off offer LAST CHANCE  HERE

SUSTAINABLE/REAL TOURISM INFORMATION & OFFERS HERE

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