United Kingdom
United States
Asia Pacific
MASTERCLASS DEADLINE EXTENDED 7 DAYS ONLY
VISION subscribers entitled to 40% “Earlybird” Discount for 1 more week – until 8 July.
Top speakers have been booked for VISION’S 1 day “Intensive Masterclass on Sustainable Tourism Marketing†at the Royal Geographical Society in Kensington, London on 17 September.
The speakers list so far includes James Whittingham: Group Environment Manager TUI plc, Dr Murray Simpson: Oxford University Centre for the Environment, Jonathan Mitchell, Head of Tourism at the Overseas Development Institute, Valere Tjolle: Editor, VISION on Sustainable Tourism, Richard G Edwards of Native Energy and others TBA.
Participants in the full day masterclass, will hear, and participate in presentations from international experts in marketing and sustainable tourism.
The masterclass is directed at senior executives in the travel and tourism industry, ministers, top level government officials and advisors from tourist ministries, hotels, spas, resorts, tour operators, visitor attractions and destination management and marketing organisations.
Participants will expect to take away a broad understanding of the unique marketing opportunities that sustainability brings including the “Quadruple Bottom Lineâ€.
Masterclass modules will include:
– Quadruple Bottom Line Opportunities, Sustainable Tourism’s Role
– Tour Operators & Airlines Agenda for Change
– Carbon Neutral Destinations
– Climate Change Adaptation & Mitigation – the Future
– Alternative Marketing for Sustainable Tourism
The cost for the whole day, including lunch, supper and specially-prepared dossiers, will be UK£500 per person. The masterclass is limited to 25 participants and consideration will be given to providing full or part bursaries to MA and MSc Tourism and CSR students.
Said Valere Tjolle “Sustainable Tourism is a rapidly developing and crucial element of the modern global tourism industry. In this era of climate change and MDG’s it is also totally necessary. The purpose of this masterclass is to enable industry leaders to understand, operate and gain the substantial benefits from the unique marketing opportunities that sustainable tourism presents.â€
VISION on Sustainable Tourism subscribers can benefit from an exclusive 40% discount if booked and paid by 8 July.
Further information from: [email protected]
Valere
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Woman dies after going overboard in English Channel