Graham McKenzie interviews Shaul Zemach, Director General, Ministry of Tourism for the State of Israel.
They discuss visitor figures for 2008, marketing themselves as being “outside the box”, and increasing airline capacity.
To find out more visit: http://www.travelmole.tv/watch_vdo.php?sid=14798&id=14798
A Report by The Mole from World Travel Market 2008 brought to you Etihad
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