Barcelona and Argentina footballer Lionel Messi has become a responsible tourism ambassador for the United Nations World Tourism Organisation (UNWTO).
UNWTO Secretary-General Zurab Pololikashvili, pictured with Messi at Camp Nou, where the announcement was made, said ‘it is a great honour to have Messi joining UNWTO and other well-known personalities in promoting the positive values and benefits that tourism represents."
Messi said: "During my travels I have had the opportunity to know other cultures and societies as well as others ways to see the world and this is very enriching.
"The World Tourism Organisation as a specialised agency of the United Nations works to make tourism a source of development and I am happy I can join this mission of promoting responsible tourism."
