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Metafour launches new online booking system
Empower, a new online booking system, is to be revealed by travel technology company Metafour at this week’s Travel Technology Show in London.
According to the company, Empower simultaneously draws availability from data sources such as GDSs, low cost carriers, bedbanks and own inventory assembling either pre-determined packages or assembling the packages dynamically.
Bookings are then written directly back into the travel company’s reservation system, ensuring real time information on all relevant systems.
Metafour business development director Rob Udwin said: “It is now critical for travel businesses of every size to have live online and availability and booking.
“With our latest Empower technology, fast online bookings are now within the reach of every tour operator regardless of size and number of data sources.”
He was commenting after latest ATOL figures from the Civil Aviation Authority showed a 60% increase in internet bookings for the top online travel companies, as reported by TravelMole.
Metafour client Tapestry Holidays recently took the decision to go to full online booking.
The operator’s head of marketing Justin Stanton said: “Having online bookings is critical for the future of our business. We use Metafour’s Embarque system already and they have really helped us get this online project launched.”
Other clients with live online capabilities include The Imaginative Traveller, Tucan Travel, Intourist, Exclusive Escapes, and Arrow Tours.
Report by Phil Davies
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