Miami and the Beaches launched a new incentive program called MIA-ROI which provides credits, reduced hotel rates and other perks for associations. Highlights include:
• Discounted hotel rates for association members who travel to Miami anytime before or after their meeting/convention or extend their stay. The best available rate (BAR) is offered at participating hotels, and will be valid a year before and a year after the meeting is held.
• $2 per room per night credit from these rooms sold which goes back into a “credit account” for the association. Funds saved prior to a meeting may be used to offset convention costs or be designated to a charity of the group’s choice. Funds accumulated after the convention may be donated to charity or applied to a future meeting.
• Distribution of the Miami Beach Chamber of Commerce’s INcard, which offers discounts at restaurants, shops, museums, attractions and more. Each card can be custom made for the group and will have a Web site dedicated to the program.
• VIP status at participating hotels for individual travellers.
The conventions, which must contract at least 1,500 hotel rooms on peak night and utilize the Miami Beach Convention Centre, can take place at any time in the future.
Report by David Wilkening
