BYHOURS, the hotel booking website that allows users to book rooms for stays as short as three hours, has unveiled a new identity, including a new logo, and a new app as part of a brand repositioning.
The site, which books rooms in more than 2,500 hotels throughout Europe, Latin America and the Middle East, said it was aiming to differentiate itself from platforms offering hotel rooms for the day.
It said its ‘by the hour’ booking model, launched in 2012, was a way for hoteliers to increase their occupancy rate and for consumers to make use of well-equipped three, four and five-star hotel rooms in key locations at a saving of about 75% on the standard room rate.
It is now available in 50 countries and has driven more than 200,000 transactions, mainly from business travellers. It aims to add 600 new UK hotels by the end of next year.
BYHOURS claims hoteliers can earn up to an £200,000 a year by reselling their rooms several times a day in packages of three, six and 12 hours.
