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Midcounties pilots Your Co-op Travel brand

Monday, 26 October 20203 min read
Midcounties pilots Your Co-op Travel brand

Midcounties Co-operative is piloting a new name, Your Co-op Travel, for the branches it recently acquired from Central England Co-op.

The former Central England Co-op travel branch in Beccles, one of 16 that transferred to Midcounties this summer, is the first to have the new branding.

The branch has moved from its previous location in the Beales department store to an historic, Grade II listed building.

Teresa Bailey-Green, Branch Manager, said: "We’re all thrilled with our new premises in Beccles.

"It’s wonderful to be breathing life back into a charming, historic building that’s been sitting empty for some time."

The building dates back to the early 1700s.

By Lisa James, Deputy Editor (UK)