The Co-operative Travel Group managing director Mike Greenacre will head a line up of private sector speakers at the World Tourism Organization’s (UNWTO) Ministers’ Summit at World Travel Market.
More than 150 ministers and senior aides will attend this year’s summit, which will conclude, for the first time, with a Statement of Intent outlining the future direction of the travel and tourism industry.
The 2010 Ministers’ Summit takes place on Tuesday 9 November and is entitled – Shaping a Stronger Travel and Tourism Industry – Governance and business models for the future.
Greenacre will share his thoughts during the Summit’s main panel debate on three key issues challenging the sector:
o Mainstreaming tourism in the political and economic agendas
o creating a competitive framework for tourism development
o Climate change and the green economy
World Travel and Tourism Council President Jean-Claude Baumgarten is also taking part in the panel debate. Other private sector leaders taking part include Australian travel industry body TTF managing director Christopher Brown.
By Linsey McNeill
