China travel giant Ctrip.com International has inked a deal to distribute Millennium Hotels and Resort’s inventory to Ctrip’s 300 million customer base.
Ctrip’s business and leisure customers will get access to Millennium’s portfolio of hotels in the US, Europe, the Middle East, Asia and Australasia.
MHR will be a partner of Ctrip’s membership program, which classifies properties as ‘Chinese Friendly’ and establish a Millennium Hotels web store on Ctrip’s digital platforms.
The companies will also cooperate on joint marketing campaigns.
The hotel group has a portfolio of 139 properties with over 40,000 rooms.
MHR and its affiliates have a presence in most of Ctrip’s major outbound markets including the UK, France, Germany, Thailand, Japan, Hong Kong, South Korea, Indonesia, and the US.
"By signing this China-focused distribution agreement with MHR, we are continuing to offer 300 million members the best hotel experience worldwide whilst enhancing MHR’s presence and boosting new business opportunities for them in the China Market," David Zhou of Ctrip during a presentation at ITB Berlin.
Nayan Peshkar of MHR said: "We are delighted to be joining forces with Ctrip and thus raising the profile of our hotel offering in the large and fast-growing China travel market."
