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Minor Hotels on track for 850 properties by 2027
Minor Hotels has a strong development pipeline of almost 300 new hotels slated to open over the next three years.
This expansion puts the international hotel owner and operator on track to pass 850 properties by the end of 2027, it says.
With more than 560 properties and 81,000 keys already in operation, Minor’s three-year pipeline comprises over 285 new hotels and almost 47,000 keys.
While more than 50% of Minor’s existing portfolio is currently concentrated in Europe, the addition of more than 100 properties in Asia, more than 60 in the Middle East & Africa, and 40 in Australia and New Zealand will lead to a more balanced global portfolio distribution.
Minor Hotels is also looking to expand its presence in several key markets, especially in North America and North Asia.
Markets such as Morocco, Egypt, and Turkey have also been identified as priority destinations for entry.
The company says luxury and upscale remains a driving force in Minor Hotels’ expansion, with one-third of the three-year pipeline categorised in the Luxury segment.
This encompasses the Anantara, Tivoli, and Elewana Collection brands, and a further third in the Premium segment across NH Collection, Avani and nhow.
The group is also investing heavily in upgrading many of its luxury properties.
Minor Hotels’ new-look masterbrand strategy will see the launch of two new hotel brands.
More than one third of the pipeline consists of conversions and brownfield developments, with the remainder consisting of greenfield projects.
Minor is also focusing on wellbeing as a cross-brand strategic priority, highlighted by the recent opening of destinations such as Layan Life by Anantara in Phuket.
“We remain committed to strategic growth across a diverse range of regions,” said Dillip Rajakarier, CEO of Minor Hotels and Group CEO of parent company Minor International.
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Learn more about : Minor Hotels ( Asia Pecific )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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