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Mobile travel agency set to hit Singapore streets
An Asia-based travel firm will be hoping to literally drive more business their way by taking a traditional travel agency on the road.
Asiatravel will take to the roads in Singapore in November 2014 in a ‘Roadundee’ – an adapted bus fitted out just like a retail travel agency.
The vehicles feature IT systems for booking flights, hotels, and car rental, seating for customers and three travel advisors.
Customers will be able to book a full range of travel products including tickets for attractions and tours.
It will have space for up to 15 customers at any one time.
"This pilot mobile vehicle will help us get directly into the heartlands and straight to suburban travellers who are likely to be the next big travel segment due to their better exposure, rising disposable income, and quest for new travel experiences," said Fred Seow, vice president for marketing of Asiatravel.
The mobility of this service will allow us to offer our services and provide customers specialised consultation and customised itineraries that they cannot get online."
After the Singapore launch, Asiatravel hopes to take ‘the Roadundee’ to other markets including Thailand, the Philippines, Indonesia and Vietnam next year.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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