Experience Montgomery has unveiled a brand-new tourism campaign, called ‘The Journey Starts Here,’ in time for Black History Month.
The aim of the campaign is to promote visits to the destination and guide visitors through the historic capital city using vibrant storytelling.
"Montgomery’s story as the birthplace of the civil rights movement resonates with the world. With this campaign, education and inspiration have never been more accessible to Montgomery visitors as they can now interact with the sites of some of our country’s most profound events," said Ashley Jernigan, Executive Director of Destination Montgomery.
The campaign design uses colours and geometric shapes to highlight the city’s natural and historical landmarks, including the Alabama River, the steps of the Alabama State Capitol building, the Selma-to-Montgomery march routes and sculptures from the Equal Justice Initiative’s National Memorial for Peace and Justice.
Place markers can now be found across the city on streetlight banners, light pole signage, and soon, sidewalk stickers that feature quotes from famous civil rights activists, including Dr. Martin Luther King Jr. and Bryan Stevenson.
There are QR codes linking to a mobile site with information about the location, suggestions for what to explore next in the area, and suggested visitor itineraries.
As part of the campaign, Montgomery’s Visitor Center has relocated to One Court Square in the heart of downtown Montgomery, making it easily accessible to some of the city’s most notable sights.
The visitor center will also be the base of the newly launched City Ambassador Program.
The city ambassadors will wear branded t-shirts and provide meaningful insights to the historical landmarks within walking distance of the visitor center, including the Rosa Parks Bus Stop and the Freedom Rides Museum.
Situated on the banks of the Alabama River, Montgomery is the capital and the second largest city in Alabama.
Established in 1819, it has been the site of major events which have shaped the country’s history. Visit the official website of the Montgomery Convention and Visitor Bureau at www.visitingmontgomery.com
