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Montreal making convention push
As part of its biggest tourism promotional campaign ever, Tourisme Montreal is spending US$2 million to boost its convention and meeting market.
Altogether, the Canadian city is spending US$25 million in an effort that will largely focus on its business and leisure and markets.
"Although the convention sector has experienced growth in 2010, and 2011 looks interesting in this respect, forecasts for 2012 are cause for concern," said Charles LaPointe, president and CEO of Tourisme Montreal.
“In addition to optimizing the Web shift that began in 2009, our strategies will draw on traditional media, coupled with mobile technologies and social networks, indispensable tools for modern tourism promotion,” he said.
The tourism agency hopes the overall move will surpass the almost 7.5 million tourists who visited Montreal last year, which was a hike of 1.5 percent over 2010.
By David Wilkening
David
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