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More holidaymakers look for boutique hotels at home than abroad
More holidaymakers look for luxury in the UK than they do when going abroad.
There were three times as many online searches for Lifestyle & Boutique hotels in the UK than in short or long haul destinations combined, according to research.
In the recent Boutique Hotels Sector Report by digital marketing agency Greenlight, it found consumers made a total of 136,650 searches on Google UK for small, fashionable, luxury and trendy hotels in August.
Of the total, 57% were for accommodation in the UK compared to 17% in short-haul and just 3% in long-haul destinations.
’boutique hotels london’ was the most queried term, accounting for 7% of searches made for boutique hotels in the UK while four of the top ten most popular search terms were related to London.
Other popular spots for UK boutique hotel searches were Brighton, the Lake District and Edinburgh.
Ibiza, Barcelona, Majorca and Majorca’s Puerto Pollensa accounted for 13% of UK searches for short-haul boutique hotels, proving more popular than Paris.
Further afield, the US, particularly New York, Istanbul in Turkey and Singapore, were the prime long-haul locations for boutique hotel searches.
Diane
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