Liverpudlians have more sex on holiday, Londoners most dislike body odour, holidaymakers from Sheffield buy the most new clothes for their holidays, child-free couples fret over litter and Brummies abstain from drinking alcohol.
These are some of the regional variations in the behaviour of Brits abroad, uncovered in the latest research from Kuoni.
Kuoni Holiday Report 2011 is part of the company’s strategy of getting closer to its customers by understanding them better.
The report looked at behaviour before, during and after a holiday, including eating and spending preferences, manners, etiquette, holiday romance and sexual habits.
Despite the regional variations highlighted throughout the report, the research found most holidaymakers changed their behaviour when away from home.
Escaping from their every day routines, the Brits discard their regular persona and eat less healthily, exercise less, drink more, dress more provocatively, expect more sex and in more adventurous places and spend more money.
The full report is available from www.kuoni.co.uk/holidayreport
By Linsey McNeill
