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MSN.co.uk relaunches MSN Travel
Mircosoft-owned MSN.co.uk’s travel channel has been redesigned and relaunched with booking capability through Expedia.
Targeting consumers who travel regularly and book their holidays online. the site includes partnerships with Guardian Travel for travel features, Conde Nast Traveller, Rough Guides and Dorling Kindersley for online travel guides and Tripadvisor for independent travel opinions.
The revamp has been timed ahead of the January peak booking period.
MSN UK head of portal management Justin Dewhirst said: “Our aim is to build MSN Travel into the destination on the web for consumers looking for travel information. The channel will provide a wealth of great opportunities for advertisers to connect their brand with consumers in a highly contextual and engaging environment.”
Report by Phil Davies
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