An adventure travel trend: multi-generational participants, according to the owner of a Wyoming public relations company that has upwards of 100 clients. Said Nancy Pfeiffer:
“What people want are trips that are very conducive to families or even to multi-generational families traveling together – everyone from young children to grand parents.”
That trend has helped lead to ski resorts in Vail, Colorado, offering several bedrooms, said Ms Pfeiffer.
The luxury market has also maintained its torrid pace.
“That high-end niche for adventure travel was not even affected by Sept 11. In fact, some of our clients who have a fairly high-end product say their top priced packages are selling best,” she said.
“There’s also a definite fitness trend,” she said.
Another increasingly popular idea is to add cultural of educational elements to more traditional adventure travel such as adding yoga lessons to a kayaking trip, she said.
There is also a growing movement to cater to the solo traveler, with more travel businesses not wedded to booking only couples, added Ms Pfeiffer.
Ms Pfeiffer started Adventure Travel Media Source five years ago to cater to adventure clients.
Report by David Wilkening
